What is Search Engine Optimization

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Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

SEO is about improving a site's organic ranking

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

Organic traffic – Last 30 days

Here are the topics that we’ll cover in this complete guide to SEO: